What is Disha R. (Dot)
Disha’s biggest grip today is: music isn’t given enough tangible value as much as it given the emotional value. Basic print of logo is literally the previous century. Disha R (Dot) is a clothing brand that uses Indian crafts and textiles to give each sound and story in the song; a wearable
form. A piece of merchandise whilst being a fashion product.
History
The concept was conceived in December 2017 as an idea for final design project. That sparkling
eye question: “how do you know this chord when shuffled around creates the ‘Sur’ or ‘Tal’ you
ideated?” The project; DeMryt Surge was first executed in 2018-19. Disha always held curiosity
towards music production. This project won Bronze in Avant Garde category in International
Design Awards 2019.
The idea was given a business model in 2020; during lockdown. The community was built one
illustration at a time; to educate about the concept. The following year; in February 2021, first
capsule was launched.
